the new Casper & Gambini’s: photos, process, & more

June 13, 2015

casafekra-adu-dhabi-view

let’s try something new. we’d like to occasionally start sharing some inspirations from the long list of parters we serve. today we’ll go through a visual journey of one of our projects. through that journey we’ll touch on some aspects of our process.

Casper & Gambini’s is revamping their identity and reinforcing their signature customer experience. this revamp isn’t only experienced through the look & feel of the space, but also through the new menu and new cuisines.

casafekra Casper & Gambini's

Ant Ventures (the creator of Casper & Gambini’s), wanting to serve the UAE market, selected the Abu Dhabi corniche as the ideal location to pilot this revamped identity. Abu Dhabi is only the first of many future outlet locations in the UAE, and multiple outlets in more than 10 countries will experience this change as well, including Saudi Arabia, Oman, Kuwait, Jordan, Egypt, Nigeria, and Lebanon.

casafekra Casper & Gambini's

to complement the novel identity the new Abu Dhabi outlet (pictured here), the casafekra® team created the furnishing solution that all other outlets are being modelled after. the full-service process of casafekra® typically goes from consulting, to procurement, to execution. and although Ant Ventures are experiencing this full-service process, other clients can, for example, simply request our procurement services.

casafekra Casper & Gambini's

the consulting phase starts when our team adopts the project vision, interprets its concept, and works closely with Ant Ventures and the architecture firm (GCA Architects) to define the right clientele, and design the ideal customer experience.

casafekra Casper & Gambini's

we did say customer ‘experience’ but in reality it’s multiple ‘experiences’. this is because although each food & beverage concept attracts its own clientele, every person within this clientele still has her unique likes and dislikes. this is where casafekra® divides and conquers.

as a result, the intended customer experience is defined for each sub-clientele. then different zones are carefully designed for each intended experience. this allows the casafekra® team to define the types of furniture for each zone. all of this ensures that each zone attracts its unique audience, and serves its own function (coffee & cigar lounge, casual dining, social space, etc.); all while still being true to Casper & Gambini’s customer experience.

casafekra Casper & Gambini's
casafekra Casper & Gambini's

afterwards, the furnishing layout is created so that it’s comfortable for staff and guests alike. problem areas are eliminated (i.e.: problematic entrance, narrow circulation space, tight seating area, etc.) staff workflow is studied and efficiently integrated into the furnishing layout. seating capacity is optimised without compromising the customer experience. furniture styles and designs are defined, and items are hand-picked as well as custom-designed. materials, finishings, colours, textures, and accents are strategically selected.

casafekra Casper & Gambini's

casafekra Casper & Gambini's
casafekra Casper & Gambini's

during the procurement and execution phases, our operations experts ensure that items are sourced, manufactured, delivered, and installed on-site and on time. meticulous planning and logistics ensure excellent execution across the entire process.

finally, all three phases—consulting, procurement, execution—form the full-service furnishing solution of casafekra®.

casafekra Casper & Gambini's

thank you for joining us on this visual journey. if you enjoyed this new format, let us know by replying back, and we’ll include more of our projects in the future.

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