what is creativity anyway?

August 15, 2013

by william choukeir

‘the simplest explanation is usually the correct one.’
—Occam’s razor.

there are hundreds of explanations out there for creativity. we believe the simplest is often the right one. Michael Mumford suggests that creativity is both ‘novel’ and ‘useful’. yet there’s a catch.

if it isn’t actually produced, then it’s just imagination.

so when in doubt, ask yourself:

  1. is it novel?
  2. is it useful?
  3. is it a figment of my imagination?

practical application:

GREEN collection | made in italy
GREEN collection  |  made in italy

novel? check.
useful? check.
imagination? nope, very real.
CLOUD SOFA | concept
CLOUD SOFA  |  concept

novel? check.
useful? check.
imagination? oops.

 


this post is from ‘edition 02’ of our ‘inspirations newsletter’. subscribe below to receive these regular editions by email. every edition includes ACAD 3D models of chairs, stools, tables, and sofas, exclusive to our subscribers. subscribe below:


 

Leave a Reply