SEATHROO rooftop lounge | case study in pictures

August 27, 2015

what if you had a food & beverage space without a ceiling? without walls? what creates the mood and ambience then? you probably guessed right. all that's left is the furniture. in today's case study this is exactly what we'll showcase.   Palma Beach Resort is a breathtaking haven in Behsas at the entrance of […]


the new Casper & Gambini’s: photos, process, & more

June 13, 2015

let’s try something new. we’d like to occasionally start sharing some inspirations from the long list of parters we serve. today we’ll go through a visual journey of one of our projects. through that journey we’ll touch on some aspects of our process. Casper & Gambini’s is revamping their identity and reinforcing their signature customer […]


do materials have feeling?

February 24, 2015

imagine yourself transported to the center of Dubai holding a magic wand. your eyes are closed, and you can hear the heartbeat of the city center pulsing around you in the whizzing of the metro, rapid footsteps of pedestrians, and excited conversations in all different languages. the atmosphere is charged with ambition and possibility. the sole power of your wand is its magic ability…


meet the team

September 25, 2014

during our DESIGN+DINING series we’ve included an invite to work with you and your designer to uncover the full potential of your public spaces, such as restaurants, clubs, coffee shops, hotel lobbies, etc. it’s time to give credit to the talented team that makes uncovering that potential possible. here’s some of us below from a […]


are creatives scaring clients away by trying to come off as experts?

April 8, 2014

while planning for the initial meeting with a new client, creatives often make a common mistake. one that pushes clients to commission someone else. the alternative is extremely powerful yet so deceptively simple that it comes across as too simplistic; but it takes patience and humility. read this, try it just once, and i guarantee you’ll see results. the only regret you’ll have is that you didn’t read this sooner.


why you should fall in love with your clients?

April 8, 2014

this is the story of jay, a hotel lounge, a man, and a lesson that made him billions. one change in mindset can give you an advantage no competitor can compete with. continue reading to find how to keep a client for life and see how love can drive business.


3 big questions to ask about your audience

January 5, 2014

“who are you trying to reach? if you say […] everyone, i’ll know you’re likely to reach no one.” —Seth Godin.
imagining the world from the eyes of your audience helps you design the right emotional experience for them. so how do you start imagining? by understanding your audience and their worldview. here are questions that the casafekra team uses for that purpose…


a day in the life of naim: how casafekra designs for social interaction in public spaces

December 19, 2013

naim wakes up to the soft touch of his wife. she whispers in his ear: ‘i love you.’
that’s the 1st of four levels of social interaction. physical and emotional interactions take place in this 1st level: our intimate space. read on to learn about the other 3 levels.


stuck in this maze? 3 ways to get unstuck.

September 15, 2013

you probably know exactly what it feels like to be stuck in a maze. not because you’ve actually been in a maze. but because you’ve had a similar experience.

it’s the feeling of choosing between left or right when you have no idea which is a dead end and which is salvation. it’s the feeling of reaching a dead end, and realising that you’ll have to backtrack and take the other path. it’s the feeling of having to do this over and over again until you spot—if you’re lucky—the light at the end of the tunnel.

we all get stuck sometimes (or often) working on a project. more so when creativity is involved. it’s very likely that one of these three reasons is the culprit:


what is creativity anyway?

August 15, 2013

there are hundreds of explanations out there for creativity. we believe the simplest is often the right one. Michael Mumford suggests that creativity is both ‘novel’ and ‘useful’. yet there’s a catch…