does emotional intelligence make you a better designer?

November 14, 2013

customers buy on emotion and then justify with logic. emotional intelligence does make us better designers. a substantial body of research supports this. better designers understand the relationship between their designs and the resulting emotional experience. that’s because the emotional connection to a design is what engages us in the first place. then we attempt to rationalize those emotions. the iPod was not the 1st mp3 player, but it was the 1st to be delightful. so what is emotional intelligence really?

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don’t know where to start or how to move forward? try an elastic process.

October 17, 2013

ften you can’t see a solution to your problem. sometimes you can’t even see the problem. here i share with you my own elastic process that has been refined over 15 years of experience as a creative. this has worked every time for those i’ve shared it with and myself. why elastic? you’ll find out towards the end. these are the four steps that i loop through until i’m unstuck…

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stuck in this maze? 3 ways to get unstuck.

September 15, 2013

you probably know exactly what it feels like to be stuck in a maze. not because you’ve actually been in a maze. but because you’ve had a similar experience.

it’s the feeling of choosing between left or right when you have no idea which is a dead end and which is salvation. it’s the feeling of reaching a dead end, and realising that you’ll have to backtrack and take the other path. it’s the feeling of having to do this over and over again until you spot—if you’re lucky—the light at the end of the tunnel.

we all get stuck sometimes (or often) working on a project. more so when creativity is involved. it’s very likely that one of these three reasons is the culprit:

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are you truly a self-employed creative?

August 15, 2013

even if you’re self-employed, you’re still ’employed’. you have clients (think: bosses), and being creative and innovative is risky for them. the hospitality industry hates high-risk scenarios. this kills your creative freedom. but there’s a sure way around this…

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tigers and inspiration

July 24, 2013

you’re either a designer or hospitality concept-owner. you’re standing before a tiger ready to leap at you with his claws. naturally, you don’t take notice of the wet grass, nor feel the warmth of the sun. instead, you’re so tense that you’ve isolated out everything but the tiger. it’s highly unlikely that you’ll get a spark of inspiration right now. when we focus on a project, it’s just like facing a tiger…

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you’re the designer in charge

June 12, 2012

technology has modified our lifestyles. it made us redefine our needs, perceptions, and likes, by privileging only the indispensable and the poetic. we are reassessing the true meanings of objects: what is real luxury today? what do you value and why? brands, tags, and outrageous prices are obsolete. in this fast-fashion world, full of lookalikes […]

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designers & pinocchio

May 16, 2012

they are everywhere, on billboards, magazines, plastic cutlery, and even pantyhose packaging. they sign on everything, from bottles to bicycles. their hits are eagerly awaited, admired, criticized, analyzed, and collected by eager fans.we’re not talking about rock stars; or perhaps we are: design rock stars!!! they come with the whole package, fan-clubs & fab life. […]

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what’s for dinner tonight? new experiences of eating-out

April 18, 2012

we value our time-out activities. we increasingly eat out, for work or fun. we have less time but want to spend it more pleasantly. “eating-out” is becoming more than a fashion; it’s now a solid habit, sometimes a necessity, but will always remain a desire, far beyond the need to eat. “eating out” is not […]

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2012, what color are you?

February 17, 2012

casafekra wishes you a great 2012 gleaming with colors and emotions! with the revival of our blog, here’s a sneak peek into a visual colorful explosion that will spoil your design senses and spirits. Pantone® declared ‘tangerine tango’ color of the year. this reddish-orange tone is an ideal symbol of a spirit full of positive […]

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meet casafekra at iSaloni

March 30, 2010

for those of you who don’t know what iSaloni is, and how big it can get, this post is for you. and you don’t have to be into design to find out about one of the biggest and most prestigious fairs in the world. iSaloni (salone internazionale del mobile) is the renown international furniture fair that has been […]

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