a day in the life of naim: how casafekra designs for social interaction in public spaces

December 19, 2013

naim wakes up to the soft touch of his wife. she whispers in his ear: ‘i love you.’
that’s the 1st of four levels of social interaction. physical and emotional interactions take place in this 1st level: our intimate space. read on to learn about the other 3 levels.

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does emotional intelligence make you a better designer?

November 14, 2013

customers buy on emotion and then justify with logic. emotional intelligence does make us better designers. a substantial body of research supports this. better designers understand the relationship between their designs and the resulting emotional experience. that’s because the emotional connection to a design is what engages us in the first place. then we attempt to rationalize those emotions. the iPod was not the 1st mp3 player, but it was the 1st to be delightful. so what is emotional intelligence really?

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don’t know where to start or how to move forward? try an elastic process.

October 17, 2013

ften you can’t see a solution to your problem. sometimes you can’t even see the problem. here i share with you my own elastic process that has been refined over 15 years of experience as a creative. this has worked every time for those i’ve shared it with and myself. why elastic? you’ll find out towards the end. these are the four steps that i loop through until i’m unstuck…

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stuck in this maze? 3 ways to get unstuck.

September 15, 2013

you probably know exactly what it feels like to be stuck in a maze. not because you’ve actually been in a maze. but because you’ve had a similar experience.

it’s the feeling of choosing between left or right when you have no idea which is a dead end and which is salvation. it’s the feeling of reaching a dead end, and realising that you’ll have to backtrack and take the other path. it’s the feeling of having to do this over and over again until you spot—if you’re lucky—the light at the end of the tunnel.

we all get stuck sometimes (or often) working on a project. more so when creativity is involved. it’s very likely that one of these three reasons is the culprit:

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are you truly a self-employed creative?

August 15, 2013

even if you’re self-employed, you’re still ’employed’. you have clients (think: bosses), and being creative and innovative is risky for them. the hospitality industry hates high-risk scenarios. this kills your creative freedom. but there’s a sure way around this…

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tigers and inspiration

July 24, 2013

you’re either a designer or hospitality concept-owner. you’re standing before a tiger ready to leap at you with his claws. naturally, you don’t take notice of the wet grass, nor feel the warmth of the sun. instead, you’re so tense that you’ve isolated out everything but the tiger. it’s highly unlikely that you’ll get a spark of inspiration right now. when we focus on a project, it’s just like facing a tiger…

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designers & pinocchio

May 16, 2012

they are everywhere, on billboards, magazines, plastic cutlery, and even pantyhose packaging. they sign on everything, from bottles to bicycles. their hits are eagerly awaited, admired, criticized, analyzed, and collected by eager fans.we’re not talking about rock stars; or perhaps we are: design rock stars!!! they come with the whole package, fan-clubs & fab life. […]

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