does emotional intelligence make you a better designer?

November 14, 2013

customers buy on emotion and then justify with logic. emotional intelligence does make us better designers. a substantial body of research supports this. better designers understand the relationship between their designs and the resulting emotional experience. that’s because the emotional connection to a design is what engages us in the first place. then we attempt to rationalize those emotions. the iPod was not the 1st mp3 player, but it was the 1st to be delightful. so what is emotional intelligence really?

2