are creatives scaring clients away by trying to come off as experts?

April 8, 2014

while planning for the initial meeting with a new client, creatives often make a common mistake. one that pushes clients to commission someone else. the alternative is extremely powerful yet so deceptively simple that it comes across as too simplistic; but it takes patience and humility. read this, try it just once, and i guarantee you’ll see results. the only regret you’ll have is that you didn’t read this sooner.

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