i remember a friend who will not eat anything on her plate if the food groups are touching each other. the carrots can’t touch the chicken. there has to be a space between the rice and the beans. it drives me crazy. it all combines during digestion anyway. but every time i roll my eyes, […]

there once was a lonely table
whose life can serve as a fable
she sat all alone
in her corner zone
and stared at the ceiling cable
but to her unlucky surprise
she found her choice was unwise…

during our DESIGN+DINING series we’ve included an invite to work with you and your designer to uncover the full potential of your public spaces, such as restaurants, clubs, coffee shops, hotel lobbies, etc. it’s time to give credit to the talented team that makes uncovering that potential possible. here’s some of us below from a […]

“who are you trying to reach? if you say […] everyone, i’ll know you’re likely to reach no one.” —Seth Godin.
imagining the world from the eyes of your audience helps you design the right emotional experience for them. so how do you start imagining? by understanding your audience and their worldview. here are questions that the casafekra team uses for that purpose…

you probably know exactly what it feels like to be stuck in a maze. not because you’ve actually been in a maze. but because you’ve had a similar experience.

it’s the feeling of choosing between left or right when you have no idea which is a dead end and which is salvation. it’s the feeling of reaching a dead end, and realising that you’ll have to backtrack and take the other path. it’s the feeling of having to do this over and over again until you spot—if you’re lucky—the light at the end of the tunnel.

we all get stuck sometimes (or often) working on a project. more so when creativity is involved. it’s very likely that one of these three reasons is the culprit:

even if you’re self-employed, you’re still ’employed’. you have clients (think: bosses), and being creative and innovative is risky for them. the hospitality industry hates high-risk scenarios. this kills your creative freedom. but there’s a sure way around this…

you’re either a designer or hospitality concept-owner. you’re standing before a tiger ready to leap at you with his claws. naturally, you don’t take notice of the wet grass, nor feel the warmth of the sun. instead, you’re so tense that you’ve isolated out everything but the tiger. it’s highly unlikely that you’ll get a spark of inspiration right now. when we focus on a project, it’s just like facing a tiger…