tunnel vision vs. imagination: a designer’s cheat sheet

January 23, 2014

an uncontrollable cough wakes you in the middle of the night. you look to your side and see your wife coughing too. it takes you a moment to realize that you’re inhaling smoke.

​without thinking twice, you turn on the lights and run to your son’s room. you pick up his limp body and make it to the front door. you turn the door handle and pull. nothing. the smoke is building up. the flames are getting closer. in your panic, you keep turning the door handle repeatedly, harder and harder. you don’t know if your son is unconscious or sleeping. you start violently kicking the door.

if this was any other uneventful morning, you would’ve been relaxed. without thinking, you would’ve already known that you lock the door every evening and keep the key in the door for easy unlocking.

a negative environment can make simple tasks difficult.
a positive one can make difficult tasks easier.

this is called ‘affect’…

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what is creativity anyway?

August 15, 2013

there are hundreds of explanations out there for creativity. we believe the simplest is often the right one. Michael Mumford suggests that creativity is both ‘novel’ and ‘useful’. yet there’s a catch…

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you’re the designer in charge

June 12, 2012

technology has modified our lifestyles. it made us redefine our needs, perceptions, and likes, by privileging only the indispensable and the poetic. we are reassessing the true meanings of objects: what is real luxury today? what do you value and why? brands, tags, and outrageous prices are obsolete. in this fast-fashion world, full of lookalikes […]

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