don’t know where to start or how to move forward? try an elastic process.

October 17, 2013

ften you can’t see a solution to your problem. sometimes you can’t even see the problem. here i share with you my own elastic process that has been refined over 15 years of experience as a creative. this has worked every time for those i’ve shared it with and myself. why elastic? you’ll find out towards the end. these are the four steps that i loop through until i’m unstuck…


stuck in this maze? 3 ways to get unstuck.

September 15, 2013

you probably know exactly what it feels like to be stuck in a maze. not because you’ve actually been in a maze. but because you’ve had a similar experience.

it’s the feeling of choosing between left or right when you have no idea which is a dead end and which is salvation. it’s the feeling of reaching a dead end, and realising that you’ll have to backtrack and take the other path. it’s the feeling of having to do this over and over again until you spot—if you’re lucky—the light at the end of the tunnel.

we all get stuck sometimes (or often) working on a project. more so when creativity is involved. it’s very likely that one of these three reasons is the culprit:


tigers and inspiration

July 24, 2013

you’re either a designer or hospitality concept-owner. you’re standing before a tiger ready to leap at you with his claws. naturally, you don’t take notice of the wet grass, nor feel the warmth of the sun. instead, you’re so tense that you’ve isolated out everything but the tiger. it’s highly unlikely that you’ll get a spark of inspiration right now. when we focus on a project, it’s just like facing a tiger…