every year, karim goes to watch a huge parade in the center of his city. as soon as he parks his car and walks out into the street, he is surrounded by people everywhere. the mood is loud and celebratory and exciting, but also very overwhelming. after the parade, he starts walking against the flow to find somewhere to eat lunch. the crowd is so dense that it can feel like he’s pushing against a stampede. his heart starts pounding and he feels overwhelming excitement. he can’t decide whether he wants to leave or stay in a place full of so much energy. this story is a dramatic way of expressing how we humans perceive crowded environments…

i remember a friend who will not eat anything on her plate if the food groups are touching each other. the carrots can’t touch the chicken. there has to be a space between the rice and the beans. it drives me crazy. it all combines during digestion anyway. but every time i roll my eyes, […]

there once was a lonely table
whose life can serve as a fable
she sat all alone
in her corner zone
and stared at the ceiling cable
but to her unlucky surprise
she found her choice was unwise…

imagine yourself transported to the center of Dubai holding a magic wand. your eyes are closed, and you can hear the heartbeat of the city center pulsing around you in the whizzing of the metro, rapid footsteps of pedestrians, and excited conversations in all different languages. the atmosphere is charged with ambition and possibility. the sole power of your wand is its magic ability…

by marie murray when i was younger, i remember learning a piece of dining etiquette from my uncle. he told me that if a guy wants to take a girl on a date, he should always allow the girl to take the seat at the table with the greater view of the room. if the […]

by william choukeir it’s saturday evening. the air is nice. three of us are walking towards the entrance of a mall. i catch myself wondering. why is virtually everyone shorter than me? and i’m technically short. my eyes start curiously looking for patterns. which only lasts for 1/10th of a second. we’re surrounded by teenagers. […]

these 5 discussions with your designer can unlock that potential part 1  —  the first encounter » part 2  —  the journey » part 3  —  the dynamics » part 4  —  the essentials of furniture specifications » part 5  —  the great outdoors are you leveraging skyline views, waterfront vistas, sunsets, people watching, and […]

these 5 discussions with your designer can unlock that potential part 1  —  the first encounter » part 2  —  the journey » part 3  —  the dynamics » part 4  —  the essentials of furniture specifications you may not have witnessed a chair break down under the weight of man. but multiple interviews with […]

these 5 discussions with your designer can unlock that potential part 1  —  the first encounter » part 2  —  the journey » part 3  —  the dynamics balancing the trio of social engagement, aesthetics, and efficiency defines the dynamics of the space. the dynamics of the space is often shaped by the type of […]

these 5 discussions with your designer can unlock that potential part 1  —  the first encounter » part 2  —  the journey designing how your guests flow through the space is as important to the dining experience as considering how your staff move about. the flow starts as soon as your guests approach your space. […]