divide and conquer

April 15, 2015

i remember a friend who will not eat anything on her plate if the food groups are touching each other. the carrots can’t touch the chicken. there has to be a space between the rice and the beans. it drives me crazy. it all combines during digestion anyway. but every time i roll my eyes, […]

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is your F&B business attracting the wrong age group?

October 31, 2014

by william choukeir it’s saturday evening. the air is nice. three of us are walking towards the entrance of a mall. i catch myself wondering. why is virtually everyone shorter than me? and i’m technically short. my eyes start curiously looking for patterns. which only lasts for 1/10th of a second. we’re surrounded by teenagers. […]

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3 big questions to ask about your audience

January 5, 2014

“who are you trying to reach? if you say […] everyone, i’ll know you’re likely to reach no one.” —Seth Godin.
imagining the world from the eyes of your audience helps you design the right emotional experience for them. so how do you start imagining? by understanding your audience and their worldview. here are questions that the casafekra team uses for that purpose…

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